Buffet's apple obsession: why the iphone is more than just a device

Warren Buffett, one of the world's richest men and a top investor, has long been revered for his economic insights. Through his company Berkshire Hathaway, he wields significant influence over global markets with a portfolio exceeding 900 billion euros. Despite his cautious approach to investing, technology has been a rare bright spot for Buffett. Initially skeptical, he began buying Apple shares in 2016, a move that evolved from a 1 billion euro test to an obsession valuing nearly 170 billion euros by the end of the decade.

Why apple won buffett over

So why did Buffett, known for his value investing, fall for Apple? The answer lies in human psychology rather than the iPhone's technical prowess or design trends. It's about loyalty and the psychological cost of switching.